Serving the Perfect Information Cocktail

The Information Services industry is in the eye of the digital storm. Two major contenders within this industry – traditional and new-age media companies – must adopt strategies for the significant mass of millennials and demanding consumers. This also means that the hunt for new, innovative strategies was never more important. Hence, these two contenders must renew businesses and embrace new ideas. This paper discusses just that – how traditional media houses and new-age digital companies must function to stay competitive and at the top of the media game.